Pathik + Unified Campaign View
See all your marketing data, across channels, in one consolidated dashboard.
Overview
Pathik consolidates campaign data from Google Ads, Meta, TikTok, DV360, GA4, and more into one platform. Eliminate the hassle of switching dashboards and get a holistic view of performance.
What you can do with One Unified View
• Compare performance across all platforms • Track budgets, bids, and KPIs in real-time • Get custom dashboards for clients or business units • Drill down from global to campaign-level data
Why use Pathik Unified View
• Eliminate fragmented reporting across platforms • Improve decision-making with cross-channel insights • Save hours spent consolidating data manually • Provide clients and stakeholders with live dashboards
See more Pathik integrations
Discover how Pathik connects across your marketing stack.
Media Mix Modeling
(MMM)
Pathik’s MMM engine helps you understand what truly drives results. Combine sales, spend, and external variables to uncover real ROI and predict optimal media allocation.
Task Management
Keep your workflows organized and transparent. Assign tasks, set priorities, and track progress across campaigns, teams, and deliverables, all in one shared workspace.
Plan Approvals
Simplify multi-level approvals for campaign plans and optimizations. Pathik keeps everyone aligned and accountable, with full visibility from proposal to execution.
One Unified View
Bring all your data, campaigns, and analytics into one intelligent view. Compare performance across Google, Meta, TikTok, and other platforms in real time.
AI Optimization Suite
Automate complex optimization decisions. Pathik’s AI dynamically manages bids, budgets, and audiences across platforms to maximize ROAS and minimize wasted spend.
Collaborative Ecosystem
Connect strategy, data, and people. Pathik’s collaborative environment unites marketing, analytics, and leadership teams — enabling smarter, faster decisions together.
Frequently Asked Questions
Get instant answers to your questions about Task Management in Pathik.
Yes, dashboards can be customized by channel, KPI, or client.
Yes, Pathik allows role-based permissions.
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