Intelligent Features That Power Your Growth
Pathik brings everything you need to plan, execute, and optimize in one connected platform. From insights to action, Pathik transforms how teams collaborate, automate, and grow — intelligently and effortlessly.
Pathik AI
Smarter Marketing Starts with Connected Intelligence
Each feature in Pathik works seamlessly with the others — creating a unified ecosystem where insights, collaboration, and AI come together to drive measurable performance.
Media Mix Modeling
(MMM)
Pathik’s MMM engine helps you understand what truly drives results. Combine sales, spend, and external variables to uncover real ROI and predict optimal media allocation.
Task Management
Keep your workflows organized and transparent. Assign tasks, set priorities, and track progress across campaigns, teams, and deliverables, all in one shared workspace.
Plan Approvals
Simplify multi-level approvals for campaign plans and optimizations. Pathik keeps everyone aligned and accountable, with full visibility from proposal to execution.
One Unified View
Bring all your data, campaigns, and analytics into one intelligent view. Compare performance across Google, Meta, TikTok, and other platforms in real time.
AI Optimization Suite
Automate complex optimization decisions. Pathik’s AI dynamically manages bids, budgets, and audiences across platforms to maximize ROAS and minimize wasted spend.
Collaborative Ecosystem
Connect strategy, data, and people. Pathik’s collaborative environment unites marketing, analytics, and leadership teams — enabling smarter, faster decisions together.
Frequently Asked Questions
Get quick answers about features in Pathik.
Pathik unifies every part of your marketing data, tasks, optimization, and reporting, under one intelligent system. It’s not another tool; it’s the operating system for modern marketing.
Yes. Each module — MMM, Task Management, Plan Approvals, Unified View, and AI Optimization — can function independently or as part of a connected suite.
Absolutely. Pathik integrates natively with Google Ads, Meta Ads, TikTok, DV360, GA4, and CRM tools like HubSpot and Salesforce.
Pathik’s AI learns from historical and real-time data to automatically adjust bids, budgets, and targeting — improving campaign efficiency continuously.
Yes. Pathik is built for both. Agencies can manage multiple clients under one system, while brands can unify internal teams and marketing functions.
Don’t Miss Out Automate Your Marketing Today
Unleash the power of AI-driven campaign automation with Pathik. Start today and save hours of manual work while boosting performance.
Pathik is here to help you scale your marketing with AI.
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