Pathik + Plan Approvals
Speed up media plan reviews and approvals with a single, automated workflow.
Overview
Pathik simplifies the back-and-forth between planners, managers, and finance teams. Submit, review, and approve campaign budgets, media plans, and optimizations directly inside Pathik – no endless email chains.
What you can do with Plan Approvals
• Submit plans for multi-level approval (manager, finance, client) • Track changes and comments in real-time • Lock final approved budgets to prevent overspend • Maintain audit-ready logs of all approvals
Why use Pathik Plan Approvals
• Reduce approval turnaround time by 50%+ • Increase transparency and accountability • Ensure compliance with internal and client policies • Centralize records for audit and finance teams
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Connect your Facebook & Instagram Ads for real-time optimization and cross-channel insights.
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Integrate TikTok Ads for automation, creative insights, and ROI tracking at scale.
DV360 (Google)
Display and Video 360
Scale programmatic buying and automate budget pacing with Pathik.
GA4
Google Analytics 4
Connect GA4 for unified measurement, attribution, and performance insights.
Google
Ads
Automate campaign management, reporting, and optimization directly within Pathik.
Meta
Ads
Connect your Facebook & Instagram Ads for real-time optimization and cross-channel insights.
TikTok
Ads
Integrate TikTok Ads for automation, creative insights, and ROI tracking at scale.
DV360 (Google)
Display and Video 360
Scale programmatic buying and automate budget pacing with Pathik.
GA4
Google Analytics 4
Connect GA4 for unified measurement, attribution, and performance insights.
HubSpot & CRM
Tools
Sync leads, track conversions, and align marketing campaigns with sales pipelines.
Google
Ads
Automate campaign management, reporting, and optimization directly within Pathik.
Meta
Ads
Connect your Facebook & Instagram Ads for real-time optimization and cross-channel insights.
TikTok
Ads
Integrate TikTok Ads for automation, creative insights, and ROI tracking at scale.
DV360 (Google)
Display and Video 360
Scale programmatic buying and automate budget pacing with Pathik.
Frequently Asked Questions
Get instant answers to your questions about Plan Approvals in Pathik.
Yes, you can configure approval flows based on your org structure.
Yes, all plan changes and approvals are time-stamped for compliance.
Simplify campaign approvals with Pathik
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