Pathik + Plan Approvals
Speed up media plan reviews and approvals with a single, automated workflow.
Overview
Pathik simplifies the back-and-forth between planners, managers, and finance teams. Submit, review, and approve campaign budgets, media plans, and optimizations directly inside Pathik – no endless email chains.
What you can do with Plan Approvals
• Submit plans for multi-level approval (manager, finance, client) • Track changes and comments in real-time • Lock final approved budgets to prevent overspend • Maintain audit-ready logs of all approvals
Why use Pathik Plan Approvals
• Reduce approval turnaround time by 50%+ • Increase transparency and accountability • Ensure compliance with internal and client policies • Centralize records for audit and finance teams
See more Pathik integrations
Discover how Pathik connects across your marketing stack.
Media Mix Modeling
(MMM)
Pathik’s MMM engine helps you understand what truly drives results. Combine sales, spend, and external variables to uncover real ROI and predict optimal media allocation.
Task Management
Keep your workflows organized and transparent. Assign tasks, set priorities, and track progress across campaigns, teams, and deliverables, all in one shared workspace.
Plan Approvals
Simplify multi-level approvals for campaign plans and optimizations. Pathik keeps everyone aligned and accountable, with full visibility from proposal to execution.
One Unified View
Bring all your data, campaigns, and analytics into one intelligent view. Compare performance across Google, Meta, TikTok, and other platforms in real time.
AI Optimization Suite
Automate complex optimization decisions. Pathik’s AI dynamically manages bids, budgets, and audiences across platforms to maximize ROAS and minimize wasted spend.
Collaborative Ecosystem
Connect strategy, data, and people. Pathik’s collaborative environment unites marketing, analytics, and leadership teams — enabling smarter, faster decisions together.
Frequently Asked Questions
Get instant answers to your questions about Plan Approvals in Pathik.
Yes, you can configure approval flows based on your org structure.
Yes, all plan changes and approvals are time-stamped for compliance.
Simplify campaign approvals with Pathik
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Pathik is here to help you scale your marketing with AI.
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