Pathik + Media Mix Modeling (MMM)
Measure and optimize the true impact of every marketing channel with Pathik’s advanced Media Mix Modeling.
Overview
Pathik’s MMM provides statistical modeling to understand the incremental impact of media, trade, and below-the-line (BTL) activities on sales. With built-in controls for seasonality, promotions, and external factors, you can quantify ROI at a channel, campaign, or regional level.
What you can do with MMM
• Decompose sales into Base, Media, Trade, and BTL contributions • Forecast outcomes based on different spend scenarios • Calculate Return on Investment (ROI) for each channel • Identify saturation and diminishing returns curves
Why use Pathik MMM
• Make data-driven budget allocation decisions • Prove marketing effectiveness to CFOs & CEOs • Run “what-if” simulations to guide planning • Ensure compliance with statistical best practices
See more Pathik integrations
Discover how Pathik connects across your marketing stack.
Google
Ads
Automate campaign management, reporting, and optimization directly within Pathik.
Meta
Ads
Connect your Facebook & Instagram Ads for real-time optimization and cross-channel insights.
TikTok
Ads
Integrate TikTok Ads for automation, creative insights, and ROI tracking at scale.
DV360 (Google)
Display and Video 360
Scale programmatic buying and automate budget pacing with Pathik.
GA4
Google Analytics 4
Connect GA4 for unified measurement, attribution, and performance insights.
HubSpot & CRM
Tools
Sync leads, track conversions, and align marketing campaigns with sales pipelines.
Google
Ads
Automate campaign management, reporting, and optimization directly within Pathik.
Meta
Ads
Connect your Facebook & Instagram Ads for real-time optimization and cross-channel insights.
TikTok
Ads
Integrate TikTok Ads for automation, creative insights, and ROI tracking at scale.
DV360 (Google)
Display and Video 360
Scale programmatic buying and automate budget pacing with Pathik.
GA4
Google Analytics 4
Connect GA4 for unified measurement, attribution, and performance insights.
Google
Ads
Automate campaign management, reporting, and optimization directly within Pathik.
Meta
Ads
Connect your Facebook & Instagram Ads for real-time optimization and cross-channel insights.
TikTok
Ads
Integrate TikTok Ads for automation, creative insights, and ROI tracking at scale.
DV360 (Google)
Display and Video 360
Scale programmatic buying and automate budget pacing with Pathik.
GA4
Google Analytics 4
Connect GA4 for unified measurement, attribution, and performance insights.
HubSpot & CRM
Tools
Sync leads, track conversions, and align marketing campaigns with sales pipelines.
Google
Ads
Automate campaign management, reporting, and optimization directly within Pathik.
Meta
Ads
Connect your Facebook & Instagram Ads for real-time optimization and cross-channel insights.
TikTok
Ads
Integrate TikTok Ads for automation, creative insights, and ROI tracking at scale.
DV360 (Google)
Display and Video 360
Scale programmatic buying and automate budget pacing with Pathik.
Frequently Asked Questions
Get instant answers to your questions about MMM in Pathik.
MMM uses aggregated data and controls for external variables, while MTA tracks user-level journeys. Pathik can support both.
Most clients update quarterly, but Pathik supports ongoing MMM with fresh data inputs.
Unlock ROI insights with Pathik MMM
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